Beach culture in Rio

Living Like a Local

To most cariocas, the revered beach is much more than just a place to swim and soak up some rays. And if you want to blend in somewhat, there are a few things you should know about this city’s unique beach culture.

Get to know the “postos”

First things first, “postos” are used as a reference point for locating the different beaches; each beach has its own “posto.”  So if you are meeting people at the beach, they will often use postos to describe their location.

posto 9

Perhaps more importantly, all of the beaches (or postos) in Rio have their own characteristics and are frequented by different crowds.  As Frommers puts it, “beaches are to Rio what cafes are to Paris.”

While Copacabana may be the most famous beach in Rio, it is certainly not the coolest amongst cariocas or Rio residents.  Posto 9 (Ipanema beach) is the place to be and be seen…

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