Brazil’s Time to Shine

Portuguese version of The New York Times (!!!) 

Big news: The New York Times has just decided to create a Portuguese version of their website for Brazil, to be launched in 2013. Yay! Unlike the English website, all of the articles will be free of charge; the Times smartly decided that it would be best not to alienate anyone right away, so for now at least, the revenue will be determined purely be advertising.

The only other language version of the website is (or will be) Chinese. Already there is much debate as to why Portuguese was chosen over Spanish. The answer is clear and simple: advertising revenue. Brazil has the largest market in South America (and one of the largest markets in the world); while Spanish is the second most common language in the world, the Spanish-speaking markets are all divided into many different countries. Advertisers can target all of Brazil, but they can’t feasibly target all of the different Latin American or Spanish-speaking markets at once. Argentinian advertising is completely different than Mexican advertising or Spanish advertising, for instance. So advertisers decided to take advantage of the massive Brazilian market, and of course the Times followed suit in an effort to exploit this interest.

The Olympics and the World Cup 

In addition to the Times’ exciting new venture, Brazil has a lot to look forward to in the coming years.  In 2014, for the second time in history, they will host the World Cup, where they will have the opportunity to show off the many different cities where the games will take place.  It will allow Brazil to uncover cities that are lesser known, so that the entire world will know that there is so much more to Brazil than just Rio and Sao Paulo.

World Cup Host Cities

And in 2016, Rio de Janeiro will host the Summer Olympics (even though it will be their winter!), making it the first time that a Lusophone (Portuguese-speaking) country will host the games.

Olympics Logo

 

A bustling economy 

Get ready, because this is a country with enormous potential. As the fifth largest nation in the world, Brazil also has the sixth largest economy and a plethora of natural resources, such as oil and gas.

Big country. Massive potential.

Brazil’s economy is still bustling and is actually growing more than the economies of the UK and the US; furthermore, unlike almost every other country, Brazil has barely been affected by the global recession.  The upcoming Olympics and the World Cup are only helping to further fuel the economy, as preparations are leading to job openings in the transport, construction and tourism domains.

Consequently, more and more people are choosing to move to Brazil. As Time Magazine reported in February 2012,

…foreign executives used to come to Brazil, if they came at all, to get a few years of managerial experience they could parlay into a move somewhere more important. But now Brazil is the destination – especially now that salaries exceed what’s on offer in the developed world.

In the first half of 2011, the number of work visas granted to foreigners increased by 50%.  As Time Magazine stated, “For the first time in 20 years, there are more foreigners living in Brazil than there are Brazilians overseas.”  Because according to the article, the Dasein Executive Search firm discovered that CEOs in Sao Paulo are bringing in an average annual salary of $620,000. Meanwhile, their equivalents in New York are making $574,00, those in London are earning $550,000 and those in Hong Kong are making $242,000.

In addition to stellar salaries, the article also points out additional plus sides to living in Brazil, such as “…the warm climate, welcoming people and a culture that knows how to mix business with pleasure.” What more could you possibly want?

Obviously there are still many social and political issues that must be overcome, but I think that Brazil is certainly on its way to becoming a significant world power. So se liga (watch out)! Because anything is possible with Brazil.

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